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BigBand Teams With Verimatrix on Secure Ad Insertion
(Marketwire Via Acquire Media NewsEdge) REDWOOD CITY, CA, November 17 / MARKET WIRE/ --
BigBand Networks, Inc. (NASDAQ: BBND), a
leader in digital video networking, announced today interoperability
between its recently unveiled media services platform, the BigBand MSP2000,
and Verimatrix's Video Content Authority System (VCAS). This provides a
cost-effective solution for inserting advertising on encrypted
high-definition and standard-definition video streams, in both MPEG-2 and
MPEG-4/H.264 formats. The ability to insert ads directly into encrypted
streams improves the operational efficiency of ad targeting while
maintaining the security of programming content.
BigBand's MSP2000 is designed to eliminate the expense and operational
complexity involved in de-crypting and re-encrypting content for ad
insertion by enabling ad insertion into encrypted streams. This supports
scalable network-based ad insertion without changes to set-top boxes or
other customer premises equipment. Additionally, the BigBand MSP provides
the flexibility to locate the splicing nearer to the edge of the operator's
network for even greater ad targeting without compromising programming
security. BigBand has expanded its integrations with tier one content
encryption companies to support greater interoperability on behalf of
service providers for targeted advertising and other personalized services.
The successful integration with the Verimatrix VCAS supports end-to-end
security for IPTV and pay-TV services essential to the delivery of
personalized video services.
"We're pleased to work with BigBand to expand the applications of VCAS
content protection and to enable new business approaches in secure content
delivery," said Steve Oetegenn, chief sales and marketing officer,
Verimatrix. "Now more than ever, the move to personalized TV and content
delivery over multiple devices in a secure environment requires smart and
flexible technology that protects valuable content and makes encryption
seamless to the consumer."
"Content protection is a vital part of the service provider ecosystem,"
said John Reister, BigBand's chief IPTV architect. "In partnership with
Verimatrix, we can now produce MPEG-compliant content streams including
seamless ad insertions. As a result, our network-based MSP2000 platform
makes it easier and more cost-effective for service providers to achieve ad
revenue goals with their existing architectures and customer premises
equipment."
The BigBand MSP2000 gives service providers the ability to offer TV
advertising with greater scale, affordability and higher performance than
traditional approaches. BigBand's MSP2000 incorporates robust ad insertion
capabilities that support flexible advertising models, from national to
regional to zoned to fully targeted.
BigBand is a leader in digital video networking and intelligent platforms.
The company's solutions, a combination of network bandwidth management
techniques and advanced media processing, are deployed by six of the top 10
broadband service providers in U.S. and with more than 200 operators
worldwide. An innovator in advanced advertising solutions since 2002,
BigBand implements over 700 million advertising transactions a year. Its
solutions are widely deployed by major operators including the leading U.S.
cable interconnect, Los Angeles-based Adlink.
About BigBand Networks
BigBand Networks, Inc. (NASDAQ: BBND) provides broadband service providers
with innovative network solutions designed to make it easier to move,
manage and monetize video. These solutions are based on BigBand's video
networking platforms that are built to enable efficient and reliable
delivery across a wide range of services, including digital TV, high
definition TV, advanced advertising, video-on-demand and interactive TV.
BigBand Networks' customers include more than 200 service providers,
including seven of the ten largest service providers in the U.S., and
leading cable and telco service providers in North America, Asia, Europe
and Latin America. BigBand Networks is based in Redwood City, Calif., with
offices worldwide. For additional information about the company, please
call +1.650.995.5000, email info@bigbandnet.com or visit
www.bigbandnet.com.
About Verimatrix
Verimatrix sets the standard for software-based content security and
revenue enhancement technologies in pay-TV networks, with a global customer
base of service providers. The Verimatrix Video Content Authority System
(VCAS(TM)) offers a suite of next-generation technologies that has been
independently audited and ranked as the global leader in IPTV content
protection. The company's 3 Dimensional Content Security approach, built
around VCAS, enables secure delivery of content to multiple devices across
multiple networks using multiple layers of protection techniques.
Maintaining close relationships with major studios, broadcasters, industry
organizations and partner ecosystem helps address the challenges facing
pay-TV networks of today, and those of tomorrow. For more information,
please visit www.verimatrix.com.
BigBand MSP and all other BigBand Networks' brand and product names are
service marks, trademarks or registered trademarks of BigBand Networks,
Inc. in the United States and other countries.
This release contains "forward-looking statements" as defined under the
U.S. Federal Securities Laws, including the Private Securities Litigation
Reform Act of 1995 and is subject to the safe harbors created by such laws.
Forward-looking statements may relate to, but are not limited to the
functionality, programming potential and other potential benefits to be
derived by our customers from the use of the MSP2000, forward-looking
statements are based on current expectations that involve a number of
uncertainties and risks that may cause actual events or results to differ
materially. Factors that could cause actual events or results to differ
materially include, among others, the following: rapid technological change
that can adversely affect the demand for BigBand's MSP2000 design flaws in
the MSP2000, shifts in customer demand, shifts in strategic relationships,
delays in BigBand's ability to deliver the planned functionality for the
MSP2000, or announcements by competitors. These and other risks may be
detailed from time to time in BigBand's periodic reports filed with the
Securities and Exchange Commission, copies of which may be obtained from
www.sec.gov. BigBand Networks is under no obligation to (and expressly
disclaims any such obligation to) update or alter its forward-looking
statements whether as a result of new information, future events or
otherwise. Information contained in our website is not incorporated by
reference in, or made part of this press release.
Press Contact:
Stacy O. Mitchell
JLM Partners, Inc.
+1 206.381.3600Email Contact
Copyright ? 2008 Marketwire
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