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BigBand Integrates With Widevine to Protect Ad Content
(Marketwire Via Acquire Media NewsEdge) REDWOOD CITY, CA, November 17 / MARKET WIRE/ --
BigBand Networks, Inc. (NASDAQ: BBND), a
leader in digital video networking, has expanded interoperability of
splicing into encrypted streams on its newly launched Media Services
Platform, the BigBand MSP2000, by integrating with Widevine Cypher?.
This provides service providers with a cost-effective solution for
inserting advertising on encrypted high-definition and standard-definition
video streams, in both MPEG-2 and MPEG-4/H.264 formats. Inserting ads
directly into encrypted video streams gives service providers an
operationally efficient approach to ad targeting, while keeping programming
content secure.
BigBand's MSP2000 is built to eliminate the expense and operational
complexity involved in de-encrypting and re-encrypting content for ad
insertion by enabling ad insertion into encrypted streams. This has the
added benefit of supporting scalable network-based ad insertion without
requiring changes to the set top boxes (STBs), or other consumer premises
equipment. Additionally, the BigBand MSP2000 provides the flexibility to
locate splicing nearer to the edge of the operator's network for improved
ad targeting without compromising programming security. BigBand has
expanded its integrations with tier one encryption companies to support
greater interoperability on behalf of service providers for targeted
advertising and other personalized services. BigBand recently integrated
the MSP2000 with Widevine Cypher?, a downloadable conditional access,
digital rights management and digital copy protection solution used to
secure content delivery to STBs, personal video recorders, PCs and Macs.
"Our goal is to ensure that programming and advertising are delivered
securely and timely for consumers regardless of pay media or ad-supported
revenue models," said Doug Light, Widevine's senior vice president, global
sales. "We share a common goal with BigBand to support service providers
delivering personalized TV and advertising services securely to all
consumers."
"We pride ourselves in working closely with our customers and partners,
such as Widevine, to anticipate and to eliminate the barriers to delivering
more relevant advertising," said John Reister, BigBand's chief IPTV
architect. "Inserting ads directly into secure content streams means that
service providers can increase ad relevancy at a lower price point without
needing to make a single change on the consumer equipment end."
The BigBand MSP2000 gives service providers the ability to offer TV
advertising with greater scale, affordability and higher performance than
traditional approaches. BigBand's MSP2000 incorporates robust ad insertion
capabilities that support flexible advertising models, from national to
regional to zoned to fully targeted.
BigBand is a leader in digital video networking platforms. The company's
solutions, a combination of network bandwidth management techniques and
advanced media processing, are deployed by six of the top 10 broadband
service providers in U.S. and with more than 200 operators worldwide. An
innovator in advanced advertising solutions since 2002, BigBand implements
over 700 million advertising transactions a year. Its solutions are widely
deployed by major operators including the leading U.S. cable interconnect,
Los Angeles-based Adlink.
About BigBand Networks
BigBand Networks, Inc. (NASDAQ: BBND) provides broadband service providers
with innovative network solutions designed to make it easier to move,
manage and monetize video. These solutions are based on BigBand's video
networking platforms that are built to enable efficient and reliable
delivery across a wide range of services, including digital TV, high
definition TV, advanced advertising, video-on-demand and interactive TV.
BigBand Networks' customers include more than 200 service providers,
including seven of the ten largest service providers in the U.S., and
leading cable and telco service providers in North America, Asia, Europe
and Latin America. BigBand Networks is based in Redwood City, Calif., with
offices worldwide. For additional information about the company, please
call +1.650.995.5000, email info@bigbandnet.com or visit
www.bigbandnet.com.
About Widevine Technologies, Inc.
Widevine is the only provider of multiplatform and multiformat DCAS, DRM,
digital copy protection and forensic watermarking solutions for content
owners, telco, cable, satellite, DTT and internet service operators.
More than 140 service providers and 160 web properties utilize Widevine
solutions to enable the acquisition and distribution of premium studio and
broadcaster content to a wide range of consumer devices. Widevine makes it
possible to protect internet and pay TV revenues while creating new service
opportunities through the secure distribution, identification and tracking
of digital content.
An innovator and holder of 55 patents, the company continues to develop new
technologies and solutions that solve the multiplatform and multiformat
content protection and digital forensic needs of content owners and
operators globally.
Widevine is a privately held corporation headquartered in Seattle, WA,
funded by Cisco Systems, Inc., Charter Ventures, Constellation Ventures,
Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix
Partners, TELUS (NYSE: TU) and VantagePoint Venture Partners. For more
information: www.widevine.com.
BigBand MSP and all other BigBand Networks' brand and product names are
service marks, trademarks or registered trademarks of BigBand Networks,
Inc. in the United States and other countries.
This release contains "forward-looking statements" as defined under the
U.S. Federal Securities Laws, including the Private Securities Litigation
Reform Act of 1995 and is subject to the safe harbors created by such laws.
Forward-looking statements may relate to, but are not limited to the
functionality, programming potential and other potential benefits to be
derived by our customers from the use of the MSP2000, forward-looking
statements are based on current expectations that involve a number of
uncertainties and risks that may cause actual events or results to differ
materially. Factors that could cause actual events or results to differ
materially include, among others, the following: rapid technological change
that can adversely affect the demand for BigBand's MSP2000 design flaws in
the MSP2000, shifts in customer demand, shifts in strategic relationships,
delays in BigBand's ability to deliver the planned functionality for the
MSP2000, or announcements by competitors. These and other risks may be
detailed from time to time in BigBand's periodic reports filed with the
Securities and Exchange Commission, copies of which may be obtained from
www.sec.gov. BigBand Networks is under no obligation to (and expressly
disclaims any such obligation to) update or alter its forward-looking
statements whether as a result of new information, future events or
otherwise. Information contained in our website is not incorporated by
reference in, or made part of this press release.
Press Contact:
Stacy O. Mitchell
JLM Partners, Inc.
1 206.381.3600Email Contact
Copyright ? 2008 Marketwire
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