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| [November 18, 2008] |
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Leading Technology Companies Team Up to Demo Cutting-Edge Advanced
Advertising Solution
ORLANDO, Fla. --(Business Wire)--
ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced today that
they have formed an unprecedented group of technology leaders to
revolutionize television advertising. The group will demonstrate its
cutting-edge Advanced Advertising solution as part of TM Forum�s Content
Encounter 3, which takes place at the Management World Orlando
conference.
The Content Encounter initiative at the TM Forum encourages companies to
collaborate on solutions that address the creation, delivery and
monetization of digital media services. The Personalized Advertising
for Cable and IPTV demonstration within Content Encounter 3 will
illustrate that advanced advertising is real and doable with today�s
telecommunications and cable standards, and that service providers can
use a common deployment architecture to deliver rich entertainment
services, including content specific ad-insertion and addressable
ad-insertion.
�We are pleased to have this impressive group of technology leaders
collaborating in this extremely important area of work,� said Jim
Warner, vice chairman and head of Content, Media and Advertising at TM
Forum. �The Content Encounter program is our spearhead into the Digital
Media and Advertising market and we welcome the addition of the
Personalized Advertising for Cable & IPTV demonstration. It adds a
dimension and a focus we�d not shown before and is sure to be a
highlight of Management World Orlando.�
The four technology companies contributing to the Personalized
Advertising for Cable and IPTV demonstration are as follows:
ARRIS
ARRIS, a leading developer, manufacturer and supplier of carrier-grade
telephony, demand-driven video, advanced advertising, high-speed data,
network management and infrastructure equipment for cable system
operators, will contribute its Video on Demand Server and Ad Decision
Manager to the demonstration.
�Augmenting the legacy digital video and advertising global footprint
that ARRIS has established, we are very pleased to announce our ability
to interface with these industry leading advertising providers to bring
a truly advanced and integrated advertising service to market,� said
Paul Delzio, director of On Demand Product Strategy. �Building
flexibility and openness into our solution allows a much greater ease of
deployment and the ability to drive more services, thereby increasing
the revenue potential for all stakeholders involved.�
BIAP Inc.
BIAP, the leader in EBIF software, provides the cable industry with the
3 key ingredients required in interactivity. They include EBIF
platforms, applications and advanced advertising tools. In this
consortium BIAP will contribute its EEIF/tru2way video middleware and
applications, as well as its Ad Decision Manager to the demonstration.
�We are big believers that the transformation of television advertising
from a mass audience broadcast model to a targeted, interactive and
measurable model is at hand,� said Tim Peters, BIAP�s CEO. �Success will
depend on companies of highly specialized disciplines coming together in
support of industry-wide standards. We are thrilled to have partnered
with three such companies, all with unique expertise and product
offerings perfectly suited for this new advanced advertising ecosystem.�
BlackArrow
BlackArrow is the independent provider of multiplatform advertising
technology for viewer-controlled video distributed via broadband, VOD
and other on-demand platforms. BlackArrow will contribute its SCTE
130-compliant Campaign Manager, Ad Decision Server and Placement
Opportunity Information Service (POIS) to the demonstration.
�Cable and telco operators have an opportunity to dramatically increase
viewer satisfaction and advertising ARPU through personalized, timely
delivery of ad-enabled content. Audiences increasingly expect to see
this level of sophistication � and advertisers increasingly demand it,�
said David Stengle, vice president of Distribution at BlackArrow. �By
working with other industry leaders to offer standards-based systems
that scale massively, BlackArrow helps operators launch next-generation,
ad-supported video services that optimize for every viewer on every
device.�
Sigma Systems
Sigma is an industry leader in Advanced IP Service Fulfillment
solutions. Sigma will provide its service fulfillment, active mediation
and Subscriber Information Service solutions in the demonstration.
�Building on a proven track record in the cable industry, Sigma Systems
is strongly focused on the enablement of advanced advertising and the
delivery of interactive and multimedia services for both telecom and
cable service providers,� said Brian Cappellani, CTO of Sigma Systems.
For more information about the Personalized Advertising for Cable and
IPTV demonstration in the Content Encounter or to schedule a tour,
please contact Francis Hopkins at francis.hopkins@sigma-systems.com.
About ARRIS
ARRIS is a global communications technology company specializing in the
design, engineering and supply of technology supporting triple- and
quad-play broadband services for residential and business customers
around the world. The company supplies broadband operators with the
tools and platforms they need to deliver carrier-grade telephony, demand
driven video, next-generation advertising, network and workforce
management solutions, access and transport architectures and high-speed
data services.. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D
centers in Atlanta; Chicago; State College, PA; Beaverton, OR;
Wallingford, CT; Cork, Ireland; and Shenzhen, China, and operates
support and sales offices throughout the world. Information about ARRIS
products and services can be found at www.arrisi.com.
About BIAP
BIAP (Broadband Interactive Applications) supplies the cable industry
with all of the critical tools for interactive television advertising
and programming. These tools include the ETV Platform, a broad offering
of applications and a complete portfolio of products for advanced
advertising. BIAP�s partners include: NBC, eBay, Hearst's Talking Phone
Book, and Rasmussen Reports. Applications in deployment include eBay on
TV, Fantasy Football, Yellow Pages on TV and PiTV, a local information
service that can be personalized. BIAP is currently available on 24
million set top boxes principally with Time Warner Cable and DISH
Network. BIAP has received two patents for its technology and has three
Emmy nominations for its applications. Corporate headquarters are in
Plano, Texas, with research and development in Sterling, Virginia.
About BlackArrow, Inc.
BlackArrow is the independent provider of multiplatform ad management
for viewer-controlled video. The company�s ad-management system is
designed specifically for video content distributed over any on-demand
platform � enabling content providers and distributors to maximize
advertising revenues, and improving advertisers� ability to reach target
audiences. BlackArrow is led by an experienced team of executives from
the advertising, television and digital media industries, and is backed
by Cisco Systems (NASDAQ:CSCO), Comcast Interactive Capital, Intel
Capital (NASDAQ:INTC), Mayfield Fund and Polaris Venture Partners. The
company is privately held, with offices in New York City and San Mateo,
Calif. http://www.blackarrow.tv.
About Sigma Systems
Sigma Systems is the proven global leader in delivering advanced IP
service fulfillment solutions. Sigma�s powerful solutions enable the
world�s Communications Service Providers (CSPs) to deliver a Rich
Consumer Experience through communications and entertainment
services�over any access technology to any device. The company�s
award-winning solutions include order management, provisioning and
activation, and active mediation of residential and business VoIP, and
Triple, Quad and All-Play services. CSPs trust Sigma for business
transformation and innovative solutions with market-leading expertise
for the delivery of today�s�and tomorrow�s�new services. For more
information about Sigma, visit www.sigma-systems.com.
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