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ViewCast Powers Live Streaming of 2008 MTV Europe Music Awards
PLANO, Texas, Nov 20, 2008 /PRNewswire-FirstCall via COMTEX/ --
ViewCast Corporation
(OTC Bulletin Board: VCST), a developer of industry-leading hardware and
software for the transformation and delivery of professional quality video
over IP and mobile networks, today announced that its Niagara Pro media
encoder streamed the 2008 MTV Europe Music Awards live over the Web to
millions of viewers globally.
Supplied by Garland Partners Ltd (GPL) of the U.K., the Niagara Pro
allowed fans to watch the 15th annual awards show, hosted Nov. 6 at
Liverpool's Echo Arena, on their computers and mobile devices. Celebrity
blogger Perez Hilton hosted the show's live Webcast, bringing red-carpet
interviews with the stars and backstage reports to MTV's multi-platform
offering. An estimated 30 million viewers from more than 40 European countries
plus China, India, and beyond, tuned in to this year's award show.
"Every year something sensational happens at this awards show, and we
wanted to ensure our audience could feel that they were part of the action as
it occurred," said Alec Hendry, director of Digital Media Operations &
Development at MTV Networks Europe. "Last year, after we asked GPL to assist
us in implementing a Web streaming solution for the event, we had 3.2 million
video streams and a 35 percent increase over the previous year on unique
visitors to our Web site. GPL had suggested we use the Niagara Pro, which was
so reliable and easy-to-use that we immediately knew that would be our choice
again this year."
At the 2008 MTV Europe Music Awards, GPL worked with ViewCast to assist
MTV in covering the show's dynamic performances and award presentations with
two Niagara Pro units. Throughout the evening, the Niagara Pro media encoders
provided professional-quality live streaming of Adobe(R) Flash(R) and Windows
Media(R) Player 9 content, which in turn were delivered to Akamai for live
streaming on http://www.mtvema.com.
"The MTV Europe Music Awards has been an exceedingly popular television
event, and fans around the globe have quickly embraced the opportunity to view
it live on their computers and hand-held devices via live streaming
technology," said ViewCast President and Chief Executive Officer Dave Stoner.
"We're pleased that for the past two years Niagara Pro encoders have enabled
global audiences to not only watch the live, star-studded event in real time,
but to interact with the MTV Europe Web site and vote for the awards."
Stoner added: "Streaming of an increasing number of high-profile events,
such as the MTV awards, reflects the growing use of this digital medium to not
only reach huge audiences but also generate advertising revenue for
broadcasters and content owners. And, because of the high-performance needs of
this segment of the digital media industry, our professional-grade Niagara
encoders are becoming more widely adopted into their communications networks
as a cost-effective enabling technology."
The Niagara Pro dual-channel encoder is a professional rack-mountable
streaming media appliance capable of delivering two channels of full D1
high-quality streaming video. ViewCast's SimulStream technology enables
simultaneous streaming of multiple resolutions at multiple data rates in
multiple streaming formats. The Niagara Pro's three preprogrammable "A-B-C"
buttons allow users to execute pre-defined encoding profiles simply by
pressing a single button on the encoder's front panel.
More information about ViewCast video streaming solutions is available at
http://www.viewcast.com.
About MTV Networks International
MTV Networks International includes the premier multimedia entertainment
brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA,
Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers,
Shockwave, Addicting Games, Atom Films, and Xfire. MTV Networks' brands are
seen globally in 560 million households in 162 countries and 33 languages via
more than 150 locally programmed and operated TV channels and more than 350
digital media properties. The company's diverse holdings also include
interests in television syndication, digital media, publishing, home video,
radio, recorded music, licensing and merchandising, and two feature film
divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom
Inc. (NYSE: VIA, VIA.B).
About Garland Partners Limited
Garland Partners Limited (GPL) is an expanding U.K. company working with
several leading suppliers of digital video streaming and IPTV solutions to
deliver professional end-to-end systems for many applications including
internet TV, mobile TV, IPTV, and broadcast services. The company focuses on
meeting customers' system requirements, providing a full package of technical
and commercial support with the best available products. Customers range in
size and application, and GPL's strength is its flexibility in matching the
right technology to client needs. For more information, visit GPL at
http://www.gpl-uk.co.uk.
About ViewCast
ViewCast develops industry-leading hardware and software for the
transformation and delivery of professional-quality video over IP and mobile
networks. ViewCast's award-winning solutions simplify the complex workflows
required for the Web-based streaming of news, sports, music, and other video
content to computers and mobile devices, empowering broadcasters, businesses,
and governments to easily and effectively reach and expand their audiences.
With more than 300,000 video capture cards deployed globally, ViewCast sets
the standard in the streaming media industry. ViewCast Niagara(R) streaming
appliances, Osprey(R) video capture cards, and Niagara SCX(R) encoding and
management software provide the highly reliable technology required to deliver
the multi-platform experiences driving today's digital media market.
ViewCast (http://www.viewcast.com) is headquartered in Plano, Texas, USA,
with sales and distribution channels located globally.
ViewCast, Osprey, Niagara, Niagara SCX, GoStream, SimulStream, and
EZStream are trademarks or registered trademarks of ViewCast Corporation or
its subsidiaries. All other trademarks appearing herein are the property of
their respective owners.
Photo link: http://www.wallstcom.com/ViewCast/NiagaraPro.zip
Link to datasheet:
http://www.viewcast.com/download/NiagaraProDataSheet.pdf
ViewCast Contact:
Jeff Kopang
Vice President of Marketing
Tel: +1 (972) 488-7200
E-mail: jeffk@viewcast.com
PR Agency Contact:
Michael Kroll
Wall Street Communications
Tel: +1 (919) 803-3770
E-mail: michael@wallstcom.com
Investor Contact:
Matt Clawson
Allen & Caron Inc
Tel: +1 (949) 474-4300
E-mail: matt@allencaron.com
SOURCE ViewCast Corporation
http://www.viewcast.com
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